Search Icon
Mobile Menu
Home Startups How to Apply

How to apply

How to submit your application

Applying is simple and flexible. You can apply in writing or a short video and just need to answer a few key questions that help us assess your idea.

Your application should be clear, focused, and easy to understand:

  • Your personal details (not shared with evaluators)
  • A clear statement of the problem you’re solving
  • A concise description of your proposed solution
  • A well-defined commercial justification (why does this matter now?)
  • Any rights or intellectual property you own or are using

Whether you’re a student, researcher, or professional, the entry point is the same: a clear idea that solves a real cybersecurity challenge.

Guidance Notes

Use our guidance notes to help shape your application. They explain what we’re looking for, how to structure your answers, and how to submit in a way that feels natural to you. Whether you’re applying in writing or video, these notes walk you through the key sections step by step, so you know exactly what to include, and what to leave out.

Evaluation Criteria

Wondering how your idea will be assessed? Our evaluation criteria make it clear. We score applications based on alignment with our challenge areas, novelty, clarity, feasibility, and commercial potential. Download the criteria to understand how decisions are made and what gives a strong application the edge.