Spotlight on QRLA

Born out of the Cyber Innovation Hub Venture Building Programme, QRLA provides businesses with technology to communicate more effectively and securely with their captive audience, through instant, data-driven touchpoints.

The Solution

QRLA provides a powerful platform that transforms physical touchpoints into personalised digital experiences, leveraging NFC-enabled QR technology to connect users with tailored content and services in real time.

They address the problem of ensuring customers are securely redirected to the correct endpoints as the leisure industry moves towards contactless transactions.

What sets QRLA apart is the ability to centrally manage and customise interactions at scale. Businesses can dynamically update touchpoints based on real-time data, such as user behaviour, time of day, or promotional needs, ensuring every interaction is relevant and engaging.

Impact on the Industry

QRLA is transforming sports stadia by revolutionising fan engagement with dynamic, secure, personalised interactions that enhance the matchday experience. By driving in-seat revenue through tailored offers and real-time updates, venues can maximise profitability while delivering exceptional value to fans.

In hotels, QRLA elevates the guest experience by offering seamless access to personalised services, such as room service, spa bookings, and exclusive promotions. This not only enhances convenience and satisfaction but also significantly boosts in-room spending, helping hotels optimise revenue and guest loyalty.

Born out of CIH

QRLA was founded through the Cyber Innovation Hub’s Venture Building Programme, an initiative designed to accelerate the creation of high-growth cyber startups that solve real-world industry challenges. The programme provides technical expertise, mentorship, and access to world-class academic research, ensuring that each venture is built on cutting-edge cybersecurity principles.

By participating in the 12-month, entrepreneur-led programme, QRLA gained direct support from industry mentors, investors, and cybersecurity experts, enabling them to refine their technology and business model for market readiness. The programme’s focus on domain-specific challenges helped QRLA shape its secure phygital gateway solutions, ensuring they address the growing demand for trusted, contactless interactions across multiple sectors.

Through its journey at CIH, QRLA secured essential early-stage funding, developed a scalable platform, and built key industry partnerships, positioning itself as an innovator in secure digital engagement solutions. Today, QRLA continues to expand, helping businesses harness data-driven, real-time customer interactions while maintaining the highest cybersecurity standards.

Find out more about the Venture Building Programme >